Verisk Hires Head of Data Governance
July 25, 2022
In the United States, analytics provider Verisk Marketing Solutions has appointed longtime Experian executive Christine Frohlich as head of data governance for both its consumer data and behavioral intelligence agency. consumers Jornaya, and for its consumer identity management and resolution company Infutor.
Acquired by Verisk in 2020, Jornaya provides access to proprietary behavioral data in markets where consumers make “thoughtful purchases”, including the insurance industry, helping clients improve consumer engagement and drive growth through understanding their customers and prospects. Recently acquired Infutor provides real-time identity resolution and consumer insights to marketers, as well as platforms and data companies that create products to serve marketers.
Frohlich (pictured) joins after eighteen years at Experian, most recently as vice president of data operations, leading the development and implementation of the company’s data governance framework. In this role, she assumed responsibility for leading the data operations and regulatory compliance program for legislation including the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). Previously, she led Experian’s product management and marketing teams; and oversaw the company’s strategic alliance, data acquisition, contract management, and business engineering teams.
Commenting on his new role, Frohlich said: ‘Managing the patchwork of data governance across the United States is the biggest challenge we face as we begin to transition to the 2023 application at the start of the year. ‘year. For many years we were self-regulating, but now we need to be more transparent about how we protect consumer data.”
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas, unless otherwise noted.