ITC workshop in Egypt shares survey results and offers data tools

The International Trade Center (ITC) hosted a one-day workshop today, November 21, at the Royal Maxim Palace Kempinski in Cairo, Egypt to provide insight into a new business survey that examines ways to develop regional trade under the Agadir agreement, as emerging textile companies showcase their garments at Destination Africa. Powerful free data tools will also be given to companies at the workshop to help them find new markets for their products.

In an ongoing investigation, ITC is talking to companies in the Agadir Free Trade Zone. An overview of the initial findings points to specific measures recommended by the companies themselves to improve cooperation, ease restrictions and expand trade between Egypt, Jordan, Morocco and Tunisia. The Agadir Agreement countries have excellent trade potential if they cooperate more, ITC said in a press release.

ITC organized a one-day workshop today in Cairo, Egypt, to provide insight into a new business survey that examines ways to expand regional trade under the ITC agreement. Agadir, as emerging textile companies present their fashions at Destination Afrique. Free data tools are also provided to companies to help them find new markets for their products.

Throughout the day, 30 participants from the four countries, including donors Switzerland and Sweden, will examine challenges and opportunities, with recommendations on how to develop a common approach to promote North Africa as a provider of clothing and textiles.

ITC also offers training in the use of its powerful market analysis tools, which can help small businesses find out which products are most likely to sell well. Among these tools, the recently updated version of the Euromed Trade Helpdesk extracts data from 10 Mediterranean countries, giving small businesses free access to the kind of data normally only available to large companies.

The workshop takes place within the framework of ITC’s Global Textiles and Apparel Program in the Middle East and North Africa (GTEX/MENATEX). The program brings to Cairo a group of representatives from ministries and business support institutions from Egypt, Jordan, Morocco and Tunisia.

GTEX and its related work at MENATEX supports small and medium enterprises and business support organizations working in the textile and apparel industry in developing countries to increase their export competitiveness. The GTEX/MENATEX program is funded by the State Secretariat for Economic Affairs (SECO) of the Swiss Confederation and the Swedish International Development Cooperation Agency (Sida), and focuses on six priority countries (Egypt, Morocco, Jordan, Kyrgyzstan, Tajikistan and Tunisia). ).

The workshop takes place today, November 21, from 09:30 to 17:00 (GMT+2).

Fibre2Fashion (KD) News Desk