Report: 78% of Tech Pros Link Data Analytics to Revenue Growth

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The volume, velocity and variety of data are all increasing at an unprecedented rate, and tech professionals are at the forefront of dealing with the rise of large-scale datasets – those comprising trillions of records or more. In 2022, Ocient surveyed 500 IT professionals, director-level and above, to get their thoughts on where hyperscale data analytics is heading.

Of those surveyed, 78% believe that their organization’s ability to analyze data is closely tied to its bottom line. There are countless opportunities to leverage the insights generated every day, and companies that take advantage of these opportunities will quickly reap the benefits.

Image source: Ocient.

Whether the data is gathered from IoT sensors, consumer devices, or system logs, thoughtful and timely analysis can help organizations uncover the kinds of point insights that lead to the most successful new products and services and the more innovative.

Pressure on data infrastructure affects data analytics

However, data warehouses built and installed only a few years ago are beginning to feel the pressure of excess data. At least 59% of survey respondents are actively looking to replace their data warehouses, which they consider to be outdated, limited in capacity and inflexible. Their wish lists for the future are: improved performance, agility, and connectivity, along with stronger security, reduced complexity, and manageable costs.


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But finding the right data warehouse is only part of the challenge: the proliferation of data and the need to analyze it requires people with the right mix of knowledge and experience. Unfortunately, finding these people is getting harder and harder, and 65% of survey respondents said they were concerned or very concerned about their ability to hire enough talent to meet their needs.

As the Ocient report on hyperscale data analysis and analytics shows, the world is moving beyond big data into an era of datasets consisting of trillions and trillions of records. IT professionals know that buried in these archives are countless opportunities to increase revenue, reduce expenses, and propel organizations into the future.


In May 2022, Ocient partnered with Propeller Insights to survey 500 IT professionals who oversee workloads of 150TB or more.

Read the full report from Ocient.

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